People-centered content strategist based in Berkeley.
On a mission to understand what moves people and why.
What I do
I design content to build audiences for Boxoffice, the company behind movie showtimes on Google, TikTok, and more. I recently spearheaded the rebrand for The Boxoffice Network, a body of social video channels garnering 2B views per month. When it comes to building out experiences across creative and content, my approach is equal parts data analysis, psychology, and intuition.
About me
In another life, I was an actor on shows like Inventing Anna on Netflix. I’ve also had writing published in leading art magazine Hyperallergic. In my free time, I decompress in ballet studios.
So, are we doing this or what?
So, are we doing this or what?
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![The Boxoffice Network Website]()
The Boxoffice Network Website
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Art Made Now | Poster Design
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![An image of a magazine spread on why we can't have mid-century modernism]()
A Haught Take | Print Design
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Cole Coffee | Rebrand
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Boxoffice | Product Sizzle
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Boxoffice | Email Metrics
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Hyperallergic | Editorial
