The Project
Cole Coffee is a popular local independent coffee shop. My goal was to recreate a visual identity that maintains its strong reputation among its distinguished clientele while helping it appeal to a younger crowd.
Research
Cole Coffee has history. It’s an anchor in its East Bay community, and that plays a huge role in its brand. Cole is kind of the antithesis of third-wave coffee. Rather than serving light roast, tea-like Ethiopian coffees, Cole focuses on full-bodied, dark roast flavors evocative of a cup you’d sip in Italy or Portugal.
